Scott Appel picture
K. Scott Appel

Vice President, Sales and Marketing Strategy

Scott is a is a uniquely skilled brand and marketing strategist. His nearly 30-years of experience encompasses brand development and management; sales, marketing and advertising campaign strategy and implementation; social and digital marketing; SEO/SEM; public relations; and corporate communications. Scott is passionate and gifted at leading the strategic growth functions of an organization. He is highly experienced in researching, identifying, deploying, and analyzing growth opportunities that are aligned with short- and long-term organizational objectives. Scott has a relational & collaborative leadership style and employs a mentorship approach with his team. Scott lives in Scottsdale, Ariz. with wife, Martha, and furry daughter, sweet miss Daisy. He enjoys spending time with family and friends; collecting wine; doing projects around the house; and, playing the trombone.